You would often come across a situation where the best domain names in the TLD or top-level domain would be taken and the shorter domain names that actually make sense would hard to acquire. Chances are higher that people would be using prefix and suffix to these sensible phrases. However, that would make the URL relatively lengthy. What would you do in such a situation?
Seeking an alternative
A good alternative would be to seek other top-level domain originating as nation-specific domain. These would be offered to greater Internet interest. However, it would not gather search engine recognition or similar respect as the top-level domain would be relatively lower in demand. The domain name registrars would be offering it at relatively lower prices. The long domain names would lead to long URLs. These would be very difficult to remember and type, especially with mobile devices. This would be the major motivation to desire for shorter URLs. An extreme example would be Twitter that enables a maximum of 140 characters in its tweets. Therefore, keeping the message length to a minimum would be of great importance. You would need short URLs in tweets.
Companies for short URLs
Since the past number of years, you would have a number of providers for simple link compressor through URL redirection services. It has been deemed as a useful function available on the web. It has been so useful that Google has been using these internal services for a couple of months for providing its specific services. Some time back, Google offered URL shortening service for the business owners. It became the latest name in business for offering shortened URL redirection service.
Essentials for URL shortener services
In order to cater the business owners with short URL, the URL shortening service providers should have a short name for them as well. They should offer short name for top-level domains with a catchy three-letter acronym or TLA. It would result in short URL suitable to your specific needs. It would be pertinent to mention here that domain names have been administrative and political issue and not a technical one.
Searching for the best URL shortener service
When it comes to searching for the best web address shortener service, your best bet would be the one that would provide to your specific needs in the best manner possible. They should offer you with a world of benefits suitable to your website marketing needs.